About

Brad is an experienced Design and Product Director recognized for setting design vision, advancing product strategy, and building high-performing teams that deliver exceptional user and product experiences. His specialty is empowering well-being and human flourishing through mindful behavior design and product leadership.

Professional Bio

Updated March 28, 2026

Brad has been called an empathic, high-EQ leader who cares deeply about his team and their development. He excels at building inclusive, cross-organizational culture and is a calm, stable presence with a cheerful disposition and a positive outlook.

In his recent roles, he led teams of designers, researchers, writers, and product managers to create outstanding user experiences across mobile, web, connected hardware, and physical environments.

In the past, he’s worked with Intel, Stanford University, LinkedIn, AppFolio, Bindo (a company he co-founded), Equinox, Weight Watchers, Clover, FORME, and iHealth Labs.

In his most recent role as Director of Transformative Design and Product at Soul Seated, Brad leads the Design and Product teams in bulding experiences to help emerging adults discover meaning, purpose, and belonging.

Brad spent his childhood in upstate New York and attended Clarkson University, where he graduated with honors.

In the subsequent years, he lived in northern and southern California, Hong Kong, and New York City. These days, he lives in beautiful South San Francisco, USA. 🌁

Outside of work, Brad is an advocate of libraries and public transportation. He is also a food enthusiast and is into singing, backpacking, biking, skiing, and anything that gets him in the water.